Baselworld 2018 | March 22 - 27, 2018

Baselworld is the most important marketplace and trendsetting show for the world's watch and jewellery industry. Baselworld distinguishes itself as the only show that regroups all the key players from watchmakers to jewellers, from diamonds, pearls and gemstones dealers through to machines and supply industry.

Video: Introducing the Maurice Lacroix Aikon Automatic

At Baselworld 2018, we had the opportunity to sit down with Maurice Lacroix’s Stéphane Waser to discuss the launch of the new Aikon Automatic

by Watchonista

The Aikon Automatic was one of our stand out favorites from Baselworld 2018. A fantastic, yet accessible piece inspired by the original Calypso offers a lot of watch and a wide variety of options. With multiple variants from automatic to panda dial chronographs, it’s safe to say there’s an Aikon for anyone.

Breguet: Classic Modernity at 240 Years Old

It is not always easy to modernize oneself when you are 240 years old. Breguet succeeds in doing so with their characteristic finesse and elegance. Introducing the new Classique and Grand Feu Enamel Tourbillon.

by Benjamin Teisseire

This year at Baselworld, the iconic Maison does not forget its DNA and even sublimates it with two mesmerizing new models of pure classicism.

Super Ceramics, Rado Pushes the Limits of Exotic Yet Affordable Materials

At Baselworld 2018, the Swiss brand introduced a variety of affordable, yet hard-wearing materials. Here’s a rundown.

by Rhonda Riche

As we sift through all the 2018 novelties presented at SIHH and Baselworld, it has been delightful to see how many brands have been playing around with alternatives to stainless steel and precious metals. From titanium to carbon fiber to ceramic, manufacturers are experimenting with of-the-moment materials to create timepieces that stand out for their looks, lightweight, and long-lasting finishes.

Breitling Reborn, Hands-On and Interview with Georges Kern

The biggest business story from Baselworld is how quickly Breitling CEO Georges Kern is recasting the brand.

by Rhonda Riche

To recap, after only six months at the helm, Georges Kern, the new head of Breitling, has gone on a world tour to introduce the Navitimer 8 and the brand’s new marketing mission. If that wasn’t ambitious enough, Breitling made a bevy of new announcements at Baselworld. Here’s the scoop.

NOMOS, the Clever Germans from Glashütte Strike Again!

In-Depth and Hands-On with NOMOS’ Baselworld 2018 Novelties.

by Benjamin Teisseire

NOMOS, the nimble manufacture from Glashütte, is already well-known for their innovative and easy to use mechanical calibers powering sleek and affordable timekeepers. At Baselworld 2018, they introduced a second in-house movement, the neomatik DUW 6101, enriched with an intelligently adaptable date function.

Hands-On: The Casio G-Shock ‘Full Metal’ 5000

This drool worthy G-Shock is packed full of technology and may just be the most fun you can have for $500

by Josh Shanks

Officially released prior to Baselworld 2018, this all-metal update to the iconic G-Shock 5000 collection has set social media ablaze. We had the opportunity to get quality time with the pieces during the fair and I’m happy to report they didn’t disappoint.

De Bethune is Back! Our Interview with CEO Pierre Jacques

We get personal with the man behind De Bethune.

by Benjamin Teisseire

De Bethune always had a special place in the small world of independent haute horology watchmaking brands. Since its creation in 2002, it has opted for total independence by developing its own R&D and production tools. This granted the brand all the freedoms needed to create the high horology of tomorrow. The brand enjoyed tremendous success among collectors and even among their peers. Then came a brutal decline. Today, the brand is reborn thanks to an investment consortium led by Pierre Jacques, former CEO of the brand between 2011 and 2016. De Bethune Version 2.0 is back! The CEO explains his vision to Watchonista…

In-Depth with the Latest Additions to Zenith’s Lab Collection

Zenith premiered two new hits at Baselworld 2018. Let’s take a closer look.

by Rhonda Riche

In 2017, Zenith made a huge splash at Baselworld 2018 with the Defy El Primero 21, the amazing technological advances of the Defy LAB and two updates of its famous Pilot watch. This year, the brand kept up it’s defiant direction with two new lines: The Defy Classic (a cleaner, three-hand take on The Lab’s audacious design) and the Zero-G, which continues the brand’s focus on innovation.

Our Favorite Harry Winston Creations from Baselworld 2018

In the Baselworld jungle – there are spaces of poetry, gentleness, and reverie. Harry Winston offers us these fleeting moments of peacefulness with their refined, colorful collections. Always with their characteristic touch of originality.

by Benjamin Teisseire

We begin with the Ocean Collection, which celebrates its 20th birthday in 2018. Harry Winston has released several new models highlighting the jewelry house’s codes with finesse and sensitivity. Utilizing a high-end Swiss quartz, this Moon Phase piece brings two new versions in 18K gold with an incredibly recognizable case paved with 57 delicate diamonds set around a mother-of-pearl dial. Inviting us to dream and dive into a wave of diamonds under shimmering skies of Havana brown or blue to pink color gradation, like a sunrise. Harry Winston’s romanticism reveals itself fully with these two delicate 36mm models, boasting 10 bar of water resistance.

In 2018, Bulgari Shines a Light on Feminine Watchmaking

At Baselworld 2018, Bulgari celebrated a centennial of jewelry watchmaking with great style.

by Rhonda Riche

There are many beautiful women’s watches, but there are only a handful of jewelry timepieces that one could say are instantly recognizable for their style and status. And Bulgari is the brains (and beauty) behind three of the most iconographic ladies’ designs: The flexible Tubogas bracelet, the sun-dial inspired Lvcea watch with its colorful gemstone crown and, of course, the snaky Serpenti.

Tide and Tradition: Breguet Rides the Waves at Baselworld 2018

Breguet adds three timepieces to their revamped Marine collection first introduced in 2017, including brand new editions in Titanium.

by Barbara Palumbo

When one decides that he or she wants to learn more about mechanical watches, they look no further than into the history, life, and accomplishments of one Abraham-Louis Breguet. Known as one of the most established and important horologists in the history of clock and watchmaking, Breguet – likely known best as the inventor of the tourbillon – also earned the official title of chronometer maker to the French Royal Navy early in his career; one of the most prestigious titles to which a horologist could aspire at the time.

Hands-On with the Blancpain Fifty Fathoms Bathyscaphe Day Date 70’

Let’s shine a light on one of my favorite pieces from Baselworld 2018, this retro inspired Fifty Fathoms Bathyscaphe. Now with a Day-Date complication.

by Josh Shanks

While vintage re-issues are nothing new, they weren’t the sole focus for Blancpain at Baselworld 2018. This decidedly retro novelty is inspired by Blancpain’s 1970s divers and offers a modern re-imagination of what a vintage diver should be.

Baselworld 2018: A Closer Look at Jaquet Droz’s Latest Creations

To celebrate its 280th anniversary, Jaquet Droz released a vast array of new timepieces. Let’s dive right in!

by Joël A. Grandjean

A yellow gold tribute watch, a pair of colorful macaws bursting into life in an animated scenario, a luminescent skeletonized movement and a stylized tiger depicted against a pique-à-jour enamel ground… New celebratory pieces, and even more discoveries to take the breath away…

The Cult of the Omega Speedmaster – Baselworld Edition

As Omega introduces its newest Moon watches at Baselworld, it’s a good reason the celebrate the iconic Speedmaster.

by Rhonda Riche

At Baselworld 2018, there have been many discussions about how, thanks to social media, customers have become communities. A photo of watch that won’t be launched for months will be subject to instant praise, criticism or comment as soon as the picture hits Instagram. Perhaps the most amazing watch-related online phenomenon is #SpeedyTuesday — a weekly celebration in which proud owners of Omega Speedmasters post pictures of their moon watches to social media. Why do they do it? To connect with other Speedmaster collectors and celebrate the cult of Speedmaster.

The Definitive Guide to Patek Philippe’s Baselworld 2018 Novelties

A deep dive into the iconic brand’s latest introductions.

by Vincent Daveau

This year, Patek Philippe struck just the right balance between tradition and innovation, building upon its tremendous legacy with the Ellipse d’Or collection, 50 years old this year, and no less than 11 new masculine models and three new feminine pieces.

(Video & Hands-On) The Akrivia Chronomètre Contemporain

Akrivia founders Rexhep Rexhepi and Xhevdet Rexhepi are causing quite a stir at Baselworld 2018. Here’s a closer look.

by Josh Shanks

Introduced at Baselworld 2018, the Chronomètre Contemporain is a departure for the young brand. Hand made in Akrivia’s Geneva workshop and boasts a classic design that is comparable to Roger Smith, F.P. Journe, and Philippe Dufour. Yea, they’re that good.

Video: Introducing "La Colonne du Temps" by Hysek Design

Jorg Hysek and his Hysek Design group returns to the scene with this unique expression.

by Marco Gabella

At Baselworld 2018, we had the pleasure to assist with the comeback for one of the most important designers of our time. Created in collaboration between Hysek Design and engineer Robert Bray, La Colonne du Temps is a crazy time sculpture made of 953 components. Jorg Hysek has taken the time to give Watchonista a detailed review of this exciting new product. Available in 55 exemplary examples.

Video: Introducing the De Bethune DB27 Titan Hawk V2

De Bethune CEO Pierre Jacques presents the new entry priced novelty to Watchonista.

by Marco Gabella

De Bethune is back on track! Just a few months ago, the future of the contemporary watchmaking brand wasn’t so clear. However, in January 2018’s management shakeup, we had the confirmation that the brand was again in good shape.

“Flores Delores and the Oris ChronOris”: A Watch-Related Children’s Book is Released in Basel

It was exactly one year ago, during the 2017 edition of Baselworld, that an idea about a little redheaded girl and her dad’s new watch started to take shape.

by Barbara Palumbo

was in the Oris booth being shown that year’s novelties by V.J. Geronimo – the CEO of Oris North America – when he presented me with a watch that had a particularly peculiar name.

New Icons: A Macro Look at Rolex’s Baselworld Novelties

Famed watch photographer Atom Moore gets up close and personal with Rolex’s Baselworld 2018 novelties.

by Atom Moore

When I photograph things close up, it’s to see more than what the naked human eye can see. Looking closer at an object will give our minds a different understanding of its characteristics. I find that getting more in-depth with any watch teaches me more about the aesthetics and craftsmanship than any standard angle photograph can.

Hands-On with Grand Seiko’s Baselworld 2018 Novelties

For Baselworld 2018, Grand Seiko adds two distinct models to its already impressive lineup and celebrates the 20th anniversary of the 9S movement. Let’s go hands-on!

by Josh Shanks

Grand Seiko has existed as a brand for well over 50 years. Yet, in 2018, the brand is a fresh as ever. When the brand became independent from Seiko last year, many wondered how this autonomy would affect the staid brand. However, this move provided Grand Seiko an entirely new platform to innovate and the resulting work produced speaks for itself.

Exclusive Hands-On with the TAG Heuer Monaco Bamford

TAG Heuer has unveiled their first in-house collaboration piece with Bamford. This kind of out of the box thinking is propelling TAG Heuer to become a Baselworld darling.

by Josh Shanks

Just unveiled at Baselworld 2018, the TAG Heuer Monaco Bamford is a solid carbon marvel. Based on the iconic Monaco model, this piece really stands out in the metal. The next step in TAG Heuer’s collaboration with George Bamford brings even more legitimacy to the leader in watch customization.

Introducing: The Maurice Lacroix Aikon Automatic Collection

Inspired by the Calypso model, which was an absolute icon for Maurice Lacroix in the 1990s, the Aikon line, for the first time, comes fitted with an automatic mechanical calibre. The future is bright for this brand.

by Vincent Daveau

Since the dawn of the third millennium, watchmakers have understood that a model's success lies in finding the right combination of elements to arouse the consumer's desire. Just as wine is often a subtle blend of different varieties, so too a watch's commercial success depends largely on the sum of the component parts of its personality. Thus, it is rare to see a timepiece achieve widespread iconic status solely based on the strength of its design or movement.

Baselworld 2018: Our Favorite Introductions from Omega

Omega unveiled a range of new products at Baselworld 2018. Here’s a rundown of some of the top novelties

by Vincent Daveau

For 2018, Omega made sure that there's a wristwatch for everyone. From executives in search of a quality timekeeper to sportsmen seeking a rugged instrument to accompany them on life's adventures. Watchmaking fans anxious to secure a timepiece that will accrue value in the future, and women wanting to own an exquisite item to reflect their dynamic, yet feminine image.

Mathey-Tissot and the 1886 Collection: The New Talking Piece

One of the richest Swiss brands in terms of watchmaking history and iconic designs launched a new creation at Baselworld 2018 designed by Eric Giroud. A flashback piece and a big challenge, which called for some bold creativity.

by Joël A. Grandjean

"This new piece marks a return to elegance and design". In 2018, the watchmaking firm, Mathey-Tissot (est. 1886), together with the help of designer Eric Giroud launched the 1886 limited edition series at Baselworld. The new timepiece is a return to the watchmaking spotlight, ready to re-tell a historic saga full of bold daring, creativity and legitimacy.

Hands-On with Tudor’s Baselworld 2018 Novelties

Tudor is causing quite the stir this year. Here are some live photos and pricing details for some of the most talked about piece

by Josh Shanks

As tradition tells us, the night prior to Baselworld, Tudor hosts press and important guests to a ‘Pre-Basel’ soiree. Typically, the brand will present one embargoed product and totally dominate the headlines for the primetime hours before Baselworld. This year, the brand broke with tradition and hosted a private preview for the Asian market. There, they introduced the 1926 line of affordably (starts at $1,600) priced unisex pieces. We of course knew this wouldn’t be the last word from Tudor, so flash forward to the first day of the fair when we got to experience all the new goodness from Tudor.

The Bvlgari Octo Finissimo Tourbillon Automatic Breaks a Fourth Record!

Bvlgari's splendidly balanced Octo Finissimo line continues to break new records in terms of extra-flat mechanical watchmaking. It also shows that it's perfectly possible to be different, while ultimately remaining the same.

by Vincent Daveau

The proof is in the bag! Once again, Bvlgari pushes back the boundaries by bringing us the sveltest automatic tourbillon watch in the world and thus scooping its 4th world record for thinness. With its latest version of the Octo Finissimo Tourbillon Automatic, the most Italian of Swiss watch brands strikes the perfect balance between technical accomplishment and aesthetic inspiration. At a total thickness of just 3.95 mm, measured underneath the lower clip of the calliper, this piece demonstrates the brand's mastery in the realms of ultra-slimness.

Rolex Re-Introduces the Pepsi and Root Beer GMT

After a triumphant drum procession, Baselworld 2018 opened its doors. Our first stop? Rolex and their new GMTs.

by Josh Shanks

After weeks of teasing, Rolex introduced a slew of new GMT models to the world. Bringing back the iconic Blue and Red (aka Pepsi) bezel in stainless steel which Rolex has affectionately dubbed ‘Oystersteel’. The newest member to the GMT Master II family comes on a very retro-inspired jubilee bracelet. The BLNR (Batman) and Black bezel GMT were still a part of the collection, which debunks the rumors of their discontinuation.

Oris Adds a Touch of Bronze to the Diver Sixty-Five

Hot off the heels of the new Carl Brashear Bronze Chrono, Oris expands their bronze offerings to the Diver 65. Now in 36mm and 40mm.

by Josh Shanks

Hot off the heels of the new Carl Brashear Bronze Chrono, Oris expands their bronze offerings to the Diver 65. Now in 36mm and 40mm.

Show Time: 10 Tips and Tricks for Tackling Basel

With Baselworld upon us, we give you ten quick and easy steps to help you save time, money, and your sanity as you head to the biggest watch trade fair in the world.

by Barbara Palumbo

Whether you’re a journalist, a retailer, a collector, an influencer, or some curious bloke who walked in off the street because it was cold and you had nothing better to do on a Friday afternoon, you know – or at least will quickly realize – that Basel (and its ‘World’) is like no place you’ve ever been, and like nothing you’ve ever seen. And that can be quite overwhelming. Remember that laser light show at the local planetarium your college friends talked you into going to that played Depeche Mode music really loudly, while you munched on cheese popcorn after a night of unbridled debauchery? Yeah. That’s pretty much my experience at the Hublot booth last year (in a good way) after rolling in at 4 A.M. the same morning. This is what I’m talking about, people. This is where you might need a little assistance, so I’m here for you today with ten ways to make it out of Basel alive, relatively unscathed, and with something – anything – left in your bank accounts.

An In-Depth Look at the History and Future of Mathey-Tissot

This brand is about to make a big splash at Baselworld, but until that happens, let’s look through one of the richest history books in Swiss watchmaking.

by Jöel A. Grandjean

Workshop-crafted calibres, Elvis Presley, a whole host of iconic designs and some sound aesthetics to boot. The brand is Mathey-Tissot. You’d be hard pressed to find a more remote location than the Swiss Jura valley of La Sagne et des Ponts. Yet, every watchmaking enthusiast should make a point of going off track to explore such lost corners of the earth as this. Sooner or later, you’ll end up on the road connecting the Val de Travers to Le Locle, namely the little village of Ponts-de-Martel.

Discovering Oris’ 2018 Baselworld Novelties in the Mountains

I recently had the opportunity to travel to Colorado and get a sneak peek at Oris’ upcoming Baselworld 2018 novelties. Including the Aquis Clipperton, and GMT Rega Limited Editions.

by Josh Shanks

Last month, Oris hosted journalists in the mountainous regions of Beaver Creek, Colorado and Zermatt, Switzerland to preview the brand’s 2018 novelties. Watchonista was delighted to participate in what the brand dubbed #OrisPreview2018.

The Novelties

Latest Horological News

TUDOR 1926

TUDOR pays tribute to its origins and watchmaking traditions with its 1926 line, a range of mechanical watches that are timeless, classic and elegant. Available in four sizes with a wide choice of dials, the range epitomises TUDOR's philosophy: one of affordability, refinement, and quality.

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TUDOR Black Bay GMT

TUDOR is introducing the Black Bay to world time by adding a new GMT function. Sporting a distinctive, burgundy and blue bezel, this model is also equipped with a new manufacture movement.

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Carl F. Bucherer Adamavi

Adding to its successful Adamavi collection, Carl F. Bucherer is excited to announce nine new additions in three di erent sizes. The collection’s name is derived from the Latin word adamare, which means “to come to love something” or “to take pleasure in something.” A perfect name for a collection that combines timeless and pure elegance with reliable mechanics. The Adamavi collection has thus gained great popularity among men and women throughout the years.

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TAG Heuer Formula 1 Lady

Following the launch in January this year of the brand new TAG Heuer Formula 1 Lady, completely redesigned, with an interchangeable strap, TAG Heuer takes the opportunity of Baselworld to expand the collection with new models with fashion, feminine and summer feel colours.

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TUDOR Black Bay 41 – 36 – 32

The introduction of Black Bay 36 and 41 brought a more formal feel to the Black Bay model. TUDOR is now expanding the Black Bay range even further to include a new feminine model. A 32 mm model is being added to the existing Black Bay 41 and 36 range with an additional blue dial option, available for every case size.

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TUDOR Black Bay Fifty-Eight

TUDOR is introducing an additional model as part of its Black Bay line, the Black Bay Fifty-Eight, whose dimensions are similar to the brand's first divers' watches. This model is fitted with a new TUDOR manufacture movement with a medium-sized diameter

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